Searching your best product for Amazon Private Label

  1. Search Volume:
    • Look for products with a minimum of 5,000 monthly searches across relevant keywords.
    • Focus on products where the top-performing keywords have a total monthly search volume of around 30,000 or more.
  2. Competition Analysis:
    • Aim for products where the top-ranking listings have fewer than 300 reviews on average.
    • Choose products where at least a couple of the top sellers have less than 100 reviews, indicating a less competitive landscape.
  3. Competitive Products:
    • Ideally, select a product niche where the top 3 sellers have fewer than 50 reviews each.
    • Look for product categories where the number of sellers with high reviews (above 500) is limited.
  4. Demand and Seasonality:
    • Seek products with a consistent demand throughout the year, with minimal seasonality.
    • If there are products with higher demand during specific seasons, ensure that they have lower competition during off-peak months.
  5. Profit Margin Analysis:
    • Aim for a minimum profit margin of around 30% after accounting for all costs, including manufacturing, shipping, and Amazon fees.
  6. Keyword Research:
    • Focus on at least 10-15 relevant keywords with a combined monthly search volume of 50,000 or more.
    • Prioritize long-tail keywords that indicate specific customer needs.

Remember that these are rough numerical indicators and can vary depending on the product category, market trends, and the current competitive landscape. Additionally, the Amazon marketplace is dynamic, and what might be considered low competition today could change in the future.

It’s also essential to consider these indicators in conjunction with each other. A product might have lower search volume but be highly profitable due to low competition and a higher profit margin. Conversely, a product with high search volume might have strong competition, making it harder to break into the market.

Lastly, thorough research, continuous monitoring, and a willingness to adapt your strategy based on the evolving market dynamics are crucial for long-term success in private labeling on Amazon.

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